The purpose of a website has changed in recent years. No longer is it enough to make it pop with color or fill it with keywords. Your website needs to increase your business’ bottom line and produce high conversion rates for visitors.
SEO Isn’t Enough
If your website has been designed with a Search Engine Optimization (SEO) focus, it helps people find you, but it doesn’t ensure that the people who visit your website become customers. That requires a different focus in website design. Regardless of your search engine rankings, if your website doesn’t bring in business, what’s the point
Having the right material on your website is critical. Content is one of the most important factors for findability and for conversion.
What your small business needs is a marketing activated website, which is designed to bring in leads and increase business. Yes, it does need to include good SEO, but also branding, conversion optimization and great content. The combination of all these factors not only brings in visitors to your website, but helps to convert them to customers.
A good marketing activated website includes analytics to help track the behavior of visitors to your website. Managing this information helps determine the effectiveness of your website content.
IS YOUR WEBSITE MOBILE-READY?
People are increasingly using their smart phones and other mobile devices to research and find solutions to their needs. Make sure your website is mobile-friendly and readily accessible to these prospective customers. It needs to be free from the frustration of having to pinch and zoom in to navigate the site from the mobile device.
YOU NEED A MARKETING CONSULTANT,
NOT JUST A WEB DESIGNER
If you are looking to grow your small business, the consultant you hire to create orenhance your website needs to do more than just design and develop the content. A professional consultant who is experienced in creating marketing activated websites knows what it means to build a website that can build your bottom line.
A marketing consultant can also provide a website management service that reviews your website analytics and provides recommendations for improving website performance.
Websites have many purposes and are designed for different audiences. While visual appeal is important for any website, the usability and purpose are also important factors. Marketing Simplicity works with each client to understand their business goals and objectives. This allows us to develop a customized website which meets your specific business needs.
Developing a great marketing activated website is only the beginning. The web changes at a rapid pace. Websites need new content and monitoring to remain relevant to search engines and continue to attract potential customers. View our Web Portfolio designs.