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Why Search Engine Optimization is Important for Your Business

By brad on January 9, 2017

Why SEO (Search Engine Optimization) is Important For Your Business:

SEO is Good for Business Visibility and Branding. When people search for your products and services, you want to appear high in the search engine rankings.

SEO Provides Your Business Creditability

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines.

SEO Brings Your Business Traffic

The people coming to your site are almost all qualified leads

SEO Has One of the Best ROI’s (Return On Investment) in Advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising.

Market Simplicity gives your local business visibility, creditability, traffic, and lead generation to provide a complete marketing solutions for your business!

Small Business University

By marketsimplicity on November 23, 2013

Join us for a 3 hour, 100% pure content presentation:

The More-New-Customers, Make-More-Money Small Business Marketing Seminar

SmallBusinessU.org Presents:

Andrew Mazer who started his own wholesale company at age 21 in 1986 and still going strong today. Discovered the secrets to attracting customers online in 2000 and now he helps other business owners unlock the power of the web to get more customers so they can make more money.

Brad Tornberg who has 20+ years experience helping small & medium-size businesses identify and solve problems by analyzing and honing processes & marketing. Applying management principles and technology, flat businesses become profitable and profitable ones become prosperous.

This is NOT a sales pitch. This is 100% quality content to help you make better Marketing & Management Decisions so you can get more customers and make more money.

A SmallBusinessU.org Presentation

When: 8:30am – Noon Monday, December 9, 2013

Where: Crown Plaza Hotel Conference Room, 2349 Rt. 70 W. Cherry Hill, NJ 08002

Buffet Breakfast will be served.

Online at: http://smallbusinessu.org

Only 51 seats available: Registration Deadline is November 29th

Developing A Total On Line Presence

By marketsimplicity on June 20, 2013

Developing a “Total Online Presence” –Why your business needs this to survive
By Brad Tornberg, E3 Consulting Partners, LLC.

It seems like developing a Total online presence is like eating Elephant – where do you start? For a startup it makes sense to first develop a strategy that defines your differentiation – your unique advantage and you ideal client. Once you have this then you can begin the process of tactical marketing to get your message across.

The most important thing you can do is to try to get people to know you. Like you, trust you, try what you’re offering, buy what you’re selling and then repeat the process and refer you to others. This is the new paradigm in today’s sales cycle or what John Jantsch calls the Seven Steps to Small Business Marketing Success.

The issues I typically hear are how much time and how much money will this take and I don’t have a lot of either. So the advice is always the same –do something, do it now and do it often. Keep a calendar and stick to it! Remember that small victories are still victories.
Simple tools such as Mailchimp and Unbounce will allow any level user to create a landing pages and create an email campaign that can collect names that opt in from the call to action generated. This content can be reused in ads for Facebook and Linked in and other sites. Simply create the landing page, go to bitly.com to create a shortcut link to your email and now you can create an email and put the link in the email to create a call to action. Remember the call to action needs ot be compelling (something for free – a free book, whitepaper, site visit, consultation, etc.) This is how they get to try out your special service or product – the try portion of the cycle.

Blogs are easy and free. WordPress makes it very simple to sign up and create a blog. The blog is crucial because the search engines reward content and if it’s original and pertinent you will rise naturally in the search engines. The blog is something that can be opted into with your above campaign and gives people a place to land to learn more about you and your business products and services. Blogging is something that needs to happen on a calendar like other marketing activities. You don’t have to be a writer. Use Google alerts and other listening tools to monitor or listen for certain key words and each day you will receive a summary of those pertinent articles or posts. You can repost, retweet or even comment on subjects that are in your sweet spot which makes you relevant and the search engines reward relevance by providing visibility in the rankings so you will be found by those who are looking for you.

My next post will be other tactical ideas to use in helping develop a total on line presence. Feel free to send me your thoughts and Ideas!

6 Steps to build an effective Sales and Marketing Business Presentation

By marketsimplicity on June 3, 2012

By Brad Tornberg

To me the answer is pretty easy and doesn’t require a lot of crazy creativity. What I find to be the most effective is simple, straight forward and to the point. The presentation in front of a potential prospect should address the following points:

1) Give me your background. How do I know you can do the job or provide the answer to my business need? Why should I trust you? The history of your world isn’t important to me unless the areas highlighted have specific application to my needs.

2) What is it you do and why should I use you? Too many times it isn’t clear what you bring to the table and what makes you different. I get you have an excellent product and a service but isn’t that an expectation? What is your core differentiator? What makes you different? Tell it to me in 60 seconds. Then 30. Then 15 and finally 7 seconds. That’s your core message – use it.

3) How do you do it? Tell me your process and what the experience will be like. It should be something that is unique and separates you from your competitors.

4) Give me examples of what the solution will look like at the end of our engagement. The deliverable – so many people ignore this. What are you getting for the money? What is the value of doing business together and what does it look like?

5) What have others who are similar to me experienced and who else is doing this? Testimonials and Case Studies build trust and seeing that others have had the same need and received a positive outcome is important.

6) How do we move forward from here knowing this solution fits my needs? So many times the presentation is spot on and then it stops and asks questions or comments? Here is the close. Here is the chance to gain the right to move forward by asking the question. You earned it now ask it!

Address these 6 steps in any sales or business marketing presentation and do it in the least amount of slides as possible because people don’t want to see your PowerPoint! They want to see if they like you and want to do business with YOU!

The 4 M’s of Social Media

By marketsimplicity on March 1, 2012

Success in Social Media is having a well-defined tactical plan of attack but rarely can you succeed based on this alone. Strategy is the tip of the sword and without it your tactics will probably fail. With that being said there are four important areas you should focus on when implementing any social media tactical campaign.

First – What is your Message? What is the purpose of the message? What is the reader supposed to do once they see your message? Is it simple and easy to understand? Does it take a long time to figure out what to do once the reader decides they want to act on it? Does it further your current marketing or sales cycle? What part of the overall cycle does this message address and satisfy? It needs to be clear and concise and to the point. It needs to cause an emotional response that gets the reader to perform an action. What is the response you are looking for from the message?

Second – What are the mediums you intend to use to convey the message? Social Media Geography is growing larger every day with new places and spaces to claim your real estate. My advice is to be careful here. Choose wisely. Realistically you can’t dedicate too many resources when starting out. You can always expand to other sites and places once the Monetize (# 4) portion is in place and giving you the expected return. Stick with the basics and those that may be specific to the types of customers you serve. The idea is to use the same message and spread it out across multiple mediums for maximum exposure and hopefully inbound capture and conversion. People will buy when they are ready to buy and having them know, like and trust you is how they try, buy, repeat and refer you. This is the goal of marketing and the hourglass philosophy of John Jantsch and Duct Tape Marketing.

Third – The importance of measurement. Measure everything. Social media is another tactic and should be measured and analyzed constantly. Use tools and analytics available from your vendors and providers or services like web trends, Google analytics. Etc. (some are pay others are free). Split your message and test it and don’t forget that just because its social media you shouldn’t ignore traditional marketing methods that have been successful since marketing became a discipline.

Fourth – Monetize. What is your definition of how it monetizes? For some it may be the sale for others it may be a goal like contributions or a certain level of social awareness. At the end of the day how does the message eventually convert to a sale? If not does it increase transaction velocity (quicker sales close cycle) or improve your social following and reputation? The definition of the sale has also changed with social media. It can now be defined as any transaction that creates a ripple economic effect for the institution involved in the message.