• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Market Simplicity

A Direct Path to Your Target

  • Home
  • What We Do
    • Marketing Packages
      • Reputation Management
      • Local Foundation Package
      • Reputation + Lead Generation
      • Jumpstart Marketing
      • The Marketing Catalyst Program
      • Marketing Department Program
    • Marketing Services
      • Total Online Presence Audit
      • Web Design Services
      • Web Portfolio
      • Local SEO
      • Organic SEO
      • Online Advertising
      • Content Marketing
      • Online Reputation Management
      • Customer Relationship Management
      • Marketing Automation
    • Speaking and Workshops
    • Consulting Program
  • About Market Simplicity
    • Our Process
    • Our Story
    • Testimonials
  • eBooks
  • Blog
  • Contact
You are here: Home / Archives for business success

business success

Some great tips and ideas to think about as you roll out your marketing plans for 2012

By writeminded on February 22, 2012

Do you ever ask your customers how they would best like to be contacted by you? How frequently? Have you ever asked what types of information can you provide to them that gives value to your relationship? Offer them an incentive to respond to a survey for a free prize and you may show your customers you respect the value of their tie and promise not to bother them with information that is not relevant. The customer now dictates the relationship and when they are ready to buy. If you provide too much information and marketing at too high of a frequency they will shut down. If you don’t give them enough they will not “know” you which will never lead to like and trust and eventually try and buy which is what marketing is all about.

Do you send text messages to your customers? People value the email but the text message can be very powerful as well, appear personalized and will usually evoke a response. Ask them a question and see if they respond, they will. Ask them to tell you their greatest concern when using your product or service or how can you improve your product or service – you may be surprised but you will get responses and valuable feedback that should help you refocus your marketing initiatives and messages. Offer them a 10% discount when they do respond or a thank you for responding. Younger generations are using the phone and use email less and less. They are a mobile culture and work better within a mobile framework.

How many times do you Google your competition? Do you look to see where they are weak? Is there any internet geography they are missing from (no YouTube Videos but heavy presence in Facebook) where you can fill the void and create content that fills that void?

Do you attend many network events? How is that working for you? Have you ever thought of creating an event that centers on you and the types of people you want to do business with? It’s a great idea. You are the host. Everyone talks to the host. Give and you shall receive. Being known as a “Connector” is a sure sign of networking success and part of the Duct Tape Marketing System of people getting to know, like and trust you. If you have it in your place of business people get to know you and your operation. Donate the proceeds to charity and also gain the reputation of Philanthropy.

Do you give referrals? Everyone talks about it but it really is the least used tactic to gain warm referrals and easier to convert business. Why is it so hard to reward employees who can actively seek these? They become an extension of your sales force. Create contests – the winner of the most referrals gets a trip to Hawaii. It may be the best money you ever spent and cost a lot less than commissions would. Contest get everyone involved and it becomes fun yet at the same time look at how it’s helping the pipeline!

When was the last time you asked a satisfied customer for a testimonial? If you did where is it now – hanging on your wall? It serves a much better purpose if it’s emailed to your clients and prospects – look what people are saying about us! or even posted on your website. Video testimony is powerful and generates more unique content for your company. Content is king – the more you have the more the search engines like it and move you higher in the organic rankings.

Finally your marketing message – is it focused? Is it clear? Does it communicate your strategy? What makes you different from your competitors? Does your ideal client see it and does it resonate with them? The fact is simple is still best. One message across multiple mediums is how the social media space is leveraged and should be used as any good set of tools should be.

Innovation in Customer Service – The Next Frontier

By writeminded on February 6, 2012

By Brad Tornberg

Innovation in Customer Service is the next frontier. Yes products evolve and get easier to use, more efficient and streamlined but what do they do to make the customer experience better?

People will use anything that makes life more efficient and are willing to pay for ease, convenience and offerings that cater to their needs, work to fit their lifestyle or circumstances and looks and feels like a personalized experience.

Some hotels for example now let you check in and out on a 24 hour rolling basis making it an innovation that directly impacts the customer experience. If the customer can change their buying patterns to make things easier for themselves then any service offering like this will be successful.

A supermarket chain allows you to call ahead with your list so that when you arrive your order is ready and you can just pick up the items you forgot saving you the long time you spend in the supermarket but still allow for the experience of shopping. They also provide home delivery which is an old model but felt that many of their customers still like the shopping experience to be able to select key items such as fruit, meats and other personal choice items. They are growing at an amazing rate because they offer services that bring innovation to the customer experience and meet multiple needs depending on their customer’s circumstances.

In the mobile world now that the platforms are becoming more widespread and used as everyday tools (iPhones, Droids, Tablets) the success of the appliance will be judged going forward not just based upon the applications that are utilized on the device and for what purpose. The device themselves will gain or lose market share depending on the ergonomic likes and dislikes (style, size, color, ease of use, availability of applications, etc.). However the devices that can bring consistent innovation to the customer experience by changing the way the consumer behaves will rise to the top. Users of these devices will see the utility as something that improves customer service and is a must for their lifestyle.

The monetization of Customer Innovation can be quite large. It will come from repetitive use and mass adoption from consumers which originates from social media acceptance and approval. After all how they bring innovation to the customer experience is always a great story to tell!

The Business Marketing Catalyst – Yes, You CAN Be More Successful…

By marketsimplicity on June 3, 2011

Being in your own business may be the most rewarding thing you’ve ever done. Chances are, it’s the most challenging as well.

What you’re about to discover is a proven process that accelerates your business success – and helps you achieve whatever life goals you want to achieve.

As an Authorized Consultant of Duct Tape Marketing, which is one of the most successful marketing consulting companies in the world, I can speak from truth and experience while saying: “I seriously wish that something like this was available back when I was just starting in business!”

First, what you’re about to discover is based on pure facts, results, and documented successes. What I’m about to disclose contains no fluff, just plain old straight talk on what it’ll take to get your business to the next level.

This will help you move forward in your business to levels that, until now, you had only dreamed of.

As a business owner, you know that there’s a lot of risk out there!
50% of business start-ups are closed by the end of the year and
95% of ALL businesses go out of business in their first 5 years.

And, with 50,000 businesses starting up every week,
that’s a lot of dreams destroyed.

Even if you’ve made it past the magical 5-year mark, you understand that you can do better. But, if you’re like most business owners, you’re unclear on the quickest, easiest and safest way to get there. I remember being uncertain about what to do next, and don’t wish it upon anyone now that there’s a better way.

Once you move past it though, and create yourself a million, even multi-million dollar business, things are much easier the second time around if you ever have the opportunity to go back and do it all over again.

It’s no secret that, as a small business owner, you’re one of the rare gems out there.

People like you make the economy go around, create thousands of jobs every week, and have made this country what it is so well known for… “the land of golden opportunity”.

What’s less known though (except by small business owners like yourself of course) is that starting and building a business to the point that it runs on autopilot is not a walk in the park.

You’re about to learn how you can make the next six months the most profitable and enjoyable period in your life.

But first, let me ask you a simple question to see if you and I are on the same page…

Do any of the following frustrate you as a business owner?

  • You’re always having to look for new customers and trying to find new ways to get them to buy.
  • You’re tired of hearing how easy it seems for some people to grow their business, while you do things your own way and get less-than-optimal results.
  • You know there must be easier ways to get the marketing success you want… but aren’t sure who to trust or even where to begin.
  • You work long, hard hours (averaging 50 hours a week… or more).
  • You want more control over your retirement and know that, at this pace, you’ll have a tough time retiring when you’d like to… with a decent lifestyle.

Today, I want to introduce you to Duct Tape Marketing. We’ve partnered up with them to help business owners like yourself learn and implement their revolutionary new business system – The Catalyst Program – which can help you achieve all that you want to achieve with your marketing.

No matter what your present situation is, the Duct Tape Marketing Catalyst Program helps you move past it so you can get to the next level… the next… and the next…

This same process is…

  • One that finally gives you control over your marketing along with the confidence and clarity to continuously make the right small business marketing decisions
  • One that attracts quality leads and helps convert them to paying customers that stay with you for years.
  • One that allows you to become the successful business owner you are striving to be.
  • One that does not need you to work long hours anymore.
  • One that gives you affordable marketing tools that consistently get you results and are not simply one-hit-wonders.
  • One that self-finances its own growth through profitable marketing channels.
  • One that will show you how to enjoy your life more… make more money… and have more fun

Take control of your marketing and ensure your business future. Get started by signing up for our 7 Steps for Business Download to receive updates on the latest Duct Tape Marketing tools for your business!

~ Brad Tornberg, E3 Consulting Partners and Market Simplicity


Primary Sidebar

Follow and Engage Us

  • Email
  • Facebook
  • LinkedIn
  • Twitter

Free eBook!

Get your Free "7 Steps to Small Business Marketing Success"
and a BONUS
"Twitter for Business".
Sign up today!

 

Learn about our parent company


Want to get the most from your company? Check out the E3 Consulting Website

WE ARE SMALL BUSINESS OWNERS.

We get what it's like to not sleep at night worrying about how to grow a business.

 

By implementing a marketing system based on outcomes and transparency, we can help you grow your business and increase profitability.

MEMBERSHIPS AND ORGANIZATIONS

gpseggccc-logoPhiladelphia SEO for Growth Certifiedjerseyman-phillyman-logogvcc-logo

 

Our Location

Market Simplicity

309 Juniper Drive

Cherry Hill, NJ 08003

Phone: (732) 735-6429

Follow Us

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter

Copyright © 2022 · Market Simplicity · This website was Changescaped.

Copyright © 2022 · Smart Passive Income Pro on Genesis Framework · WordPress · Log in